Medical Internet Marketing
Internet marketing, very simply refers to advertising of products or services through the internet. Internet offers us the ability to connect with several thousands of people in and around the area we live or have our practices. Alternately known as online marketing—Internet marketing entails the use of a few powerful tools and mechanisms to advertise products and services. The internet has a wider range of marketing channels than that of the traditional business marketing and the medium can be explored to derive a plethora of marketing benefits such as:
- Reduced marketing expenses
- Increase in growth potential
- Improved customer services
- Better control over the medium of marketing
Internet marketing if done effectively can have direct impact on your top line and bottom-line--both in a very cost effective manner. Besides, you can measure the efficiency of your Internet Marketing efforts by utilizing advanced web analytics and cost-volume-profit analysis tools. With internet marketing you can create a larger audience base just at a fraction of conventional advertising budgets. Here at Care Kraft we constantly strive to deliver desirable results with the optimal use of the internet marketing tools.
Our Internet Marketing services focus on two important disciplines - Local Marketing and Social Media Marketing. Here is more about them:
Local Marketing for Medical Practice
Local Search Engine Optimization is a relatively new feature of Google. However, it has already assumed a major role in governing search results. As per recent reports, local marketing is responsible for directing 50% of the mobile visitors to the business within one day.
As the name suggests, Local Marketing aids your practice to develop a much sought after repeat patient base in the immediate vicinity of your practice location. Search results are now heavily influenced by the exact geographic location of the searcher. This means that searches will give more personalized and localized results. For practices that rely heavily on local and geography-specific business, strategically taking advantage of these search engine results will prove crucial in improving your patient base and practice revenues. To make most of Local Internet Marketing a practice needs to have an in depth understanding of their consumer as well as competition. This process uses techniques like boosting the companies Local Map Listings, updating the company website regularly and submitting it to local directories and listings. Having your patients write reviews about their positive experiences on Google, Yelp, Bing, Yahoo etc. goes a long way in enhancing credibility of your practice as searchers are looking at these reviews very seriously.
Social Media Marketing for Doctor's & Medical Practice Websites
Social Media Marketing is the process of promoting your practice by gaining more website traffic through various social network platforms like Facebook, Twitter, Google+, LinkedIn, Pinterest, blog pages and others. The health industry has invested much time and effort to leverage the power of these Social Platforms to buttress profits. Social Media Marketing techniques usually focus on creating content that attracts the readers’ attention and encourage them to share it across different social media platforms. This, in turn, impacts the relevance of your web pages in search results, either within a social media network or at a ‘mainstream’ search engine. These methods can aid you in building links that fetch more online traffic and visibility to your practice. The power of Social Media in steering business growth can be substantiated with the help of the following statistics:
- 20% of Facebook users had actually invested in products after seeing their ads and comments on the social media platform.
- 85% of the decision-makers opine that having at least one Social Media platform plays an important role when business technology purchase decisions are made
- 87% of small businesses have admitted that social media has helped them
Do get in touch with us so that we may collaborate with you to enhance you online reputation through our expert techniques in Internet Marketing. The Pricing plans we offer are very cost effective and guaranteed to produce positive outcome.